Publish date: September 29, 2025
Shameka Maxine Natisha Moore is a native of Milwaukee, Wisconsin. Through her upbringing, she endured many hardships. Growing up in poverty to experiencing homelessness and other impoverished situations, it drove her to discover her purpose of life. She believes her life mission statement is to educate the outcasts of society, scale start-up businesses, and liberate Black and Brown communities by disrupting and destroying wealth inequalities in impoverished communities.
Shameka’s purpose and passions begin to grow and blossom through apprenticeship with her Godfather, Julius Joseph as a teenager. He owned an insurance firm, Express Excess Insurance Agency, in Milwaukee, Wisconsin for 50 plus years. He was adamant in teaching her the fundamentals of becoming an entrepreneur. The apprenticeship involved rigorous studying and training of financial principles, bookkeeping, direct selling, marketing, administrative operations, office and human resource management.
Shameka is an alumna of Messmer High school and Mount Mary University with a Bachelor Arts in Business Administration with Honors. Later, she attended Kaplan University and earned National Producer Licenses in the State of Wisconsin. In the Fall of 2023, she will be attending University of Milwaukee- Wisconsin to earn a Master’s of Business Administration and Certificate in Finance. With her 13 plus years of experience in the financial industry, community and business operations, she manages MoorEnterprises, LLC and Midwest Insurance Lady. Professionally, she serves at the African American Roundtable, Inc as an Office Manager. She supports AART’s internal operations, infrastructure, financial oversight and team members.
Shameka lives by and echoes the words of Marianne Williamson, “As we let our own light shine, we unconsciously give other people permission to do the same.”
